Monday, 14 January 2013

Adaptation: Project Brief

Project: Port Folio 100%
Part 1 - Creative Pipelines:
The “Adaptation: Professional Practice” project marks the mid-point of your degree studies and the beginning of your personal journey towards a professional career. In order to make this transition successful it’s important to identify the type of work / industry you would like to be a part of in the future and develop a suitable creative methodology (pipeline) that produces project work with similar and appropriate outcomes. Therefore as a foundation for this project you are asked to identify a creative methodology (pipeline) which suits your career aspirations (examples shown below).
  • Animation (Animated Shorts)
  • Animation (Film)
  • Animation (Game)
  • Digital Set Design for Film
  • Digital Set Design for Animation
  • Digital Sets Design for Game
  • Character Design for Film
  • Character Design for Animation
  • Character Design for Game
  • Commercial Artist
  • Documentary or Education
  • Music Video
Part 2 – Adaptation:
Q. What is the definition of the word ‘Adaptation’?
A. ‘Adaptation’ describes a process of interpretation and transfer from one medium to another. For example, a piece of music being visualised as a music video or a book being imagined as a film.
For this project you are asked to create visual work adapted from your choice or source (starting point). For example, this could be a book, a poem, or a piece of music transformed into an animated short, character design, or digital set (see below). The visual work (outcome) will be made with your chosen ‘pipeline’ and career in mind.
  • Music to Music Video
  • Music to Animated Short
  • Text (Novel, Short Story or Article) to Digital Set for Film*
  • Text (Novel, Short Story or Article) to Digital Set for Game
  • Text (Novel, Short Story or Article) to Character Design for Game
  • Text (Novel, Short Story or Article) to Character Design for Film
  • Text (Novel, Short Story or Article) to Animated Short
  • Poem to Animated Short
  • Artwork / Painting to Game
  • Information or Data (History, Science or Art) to Documentary Film
  • Information or Data (History, Science or Art) to Educational Package
* An example pipeline “Digital Sets for Film” with creative methodology is shown over the page:

Key Criteria:
The theme of the project will vary depending upon your choice of pipeline and source material. However, your project outcome must meet three key criteria:
  • From what to where with rules? This aspect can be summed up by the phrase ‘Fit for purpose’. With each choice you make you will encounter ‘rules’ that need to be embraced and used or deliberately broken. In a games context this can be everything from theme, to game play, to genre, to technology limits.
  • Who for? – Establishing which age group or audience your work is targeted at can radically change your design approach. It also helps to focus your designs and practical work.
  • Publishing context & staging (marketing)? – Marketing your work and convincing an employer that your work is ‘Authentic’ and ‘Fit for purpose’ often involves staging your work ‘As real’. Present your work to an audience beyond the UCA.

Project Outcome & Submission
  • Project work (Final Piece): The outcome for the project will be derived from your choice of
    pipeline and through discussions with tutors during tutorials.
  • A Making of... Document: You are asked to produce a ‘making of..’ document that illustrates each stage of your creative ‘pipeline’.
  • Blog: You are asked to maintain your blog for the duration of the ten week project
  • Demo Reel: In order to begin the process of creating a demo reel you are asked to take one element of your final piece and present it as show reel content. For example, this could be model, an animation, or visual effect.
  • Technical Tutorials: All class technical tutorials completed and uploaded to your blog. 

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